SampleMax™ can do what no other marketing strategy can: it puts a physical product into your customer's hand.
Through SampleMax™, brands can introduce consumers to their product, grow awareness of their brand, increase conversions, sales, and, eventually, establish enduring brand loyalty.
As a publisher, you now have a standardized method of delivering sample products from your biggest advertisers to their target demographic.
Why Publishers Value SampleMax™ Inc
Benefits for magazine publishers:
Increase Profits: Publishers can now oﬀer product samples, a new ad space (that can't be missed), and a new advertising revenue stream. PLUS: Increase magazine sales at the newsstand.
Stand Out: Displaying a product sample draws attention to a magazine and fosters an innovative publisher image.
Draw more advertisers: This marketing solution can support most any product sample including cologne vials, shampoos, lotion, powder drinks, and even car wax. It can be used with any size publication, whether it’s 100 or 1000 perfectly-bound or saddle stitched magazine pages.
How to sell it: You can use SampleMax™ onserts to:
Introduce your product to new audiences.
Foster relationships and inspire loyalty with existing customers.
Increase consumer knowledge of the products you offer.
Encourage repeat customers and more sales of new products.
Generate interest for your brand at (or leading up to) an event.
What's in it for your Advertisers?
Maximum Visibility: Advertisers secure highly visible retail ad space without needing their customers to even open the magazine. Our solution is ideal for new product promotions, designed with a clear window to prominently display an advertiser's product for maximum visibility.
Cost Effective:Onserts can be used in national multi-million sample advertising campaigns. They also:
Eliminate the cost of tubes or clam shells to carry samples and, thus, eliminate the need for contracts with packagers.
Reduce the space and human resources required to distribute product samples.
Word-of-Mouth Advertising: Receiving a free product sample with the purchase of a magazine is exciting and promotes word-of-mouth advertising for both the publisher and the advertiser.
The Consumer Experience:Customers will have the opportunity to immediately receive and try a free product sample with the purchase of a magazine.