There Can Be Only One Onsert

by Bernard Martin

Onserts  are a unique opportunity for publishers to provide the next level of advertisement to their premium brand advertisers who truly want to distinguish themselves from the competition.  Onserts are not like inserts!

First, let's compare the types of inserts to onserts:

Types of Inserts

• Bound-in Inserts
  
• Furnished Inserts
  
• Tip-on Inserts
  
• Magna-stripped products
• Scent strips
• Scent patches
• Glued tip-ons and sachets
• Folded inserts

Types of Onserts

• Head Onserts
  
• Spine Onserts
  
• Face Onserts
  
• Foot Onserts
  

How many Inserts per issue?

How many inserts could be inside a given publication?  As an advertiser, you may never know. The consumer opens the poly bag and out falls three inserts.  There's even more glued inside and, what's that smell?  It seems like there are different scents inside the magazine. 

What make's an onsert different?

There can be only ONE!

There can be only one Onsert attached to the magazine!  Yes, there are different types of onserts, but there is ONLY ONE onsert per magazine!