Although it's similar to an insert, instead of being featured inside a publication an onsert is attached to the front or back cover of subscriber packaging.
A SampleMax™ onsert can be used with magazines, newspapers, direct mail, or virtually any printed publication. It enables advertisers to attach products or samples directly to publications or consumer mail.
A companion product for the onsert is the "onstatement," which pairs a direct advertisement with a sample product. In other words, the SampleMax™ method enables marketers to 'onsert' their product sample, logo, graphic designs and "onstatement" information with the SampleMax™ secure fastener.
1. In advertising, an onsert is a separate advertisement put in a magazine, newspaper, or other publication.
2. Onserts are affixed to a page, and may be a sample of a product, a compact disk, magnet, a small booklet, or even a targeted advertisement.
in·ter·on·sert, verb (used with object)
pre·on·sert, verb (used with object)
re·on·sert, verb (used with object)
sub·on·sert, verb (used with object)
In the form of a sentence: “To give the sample higher visibility, we included it as an onsert to the magazine.”
Yes. There are two types of Onserts:
This is the Spine Style depicted. Move it around!
The SampleMax™ Onsert can be adjusted so that the sample product is displayed at the top or along the spine of a publication. The size is only limited by the printer's finishing equipment.
That being said, we have worked with several printers to get some pricing and sizing estimates for your review.
You can read more about this in our article; "What Do Onsert Cards Cost to Produce & Other Production Questions"