A Definitive Guide to Product Sampling

"Brands use many tactics to persuade consumers to buy their product, but there is one method that has proven its effectiveness time and time again–product sampling. For centuries, brands have been using free samples to get products directly into the hands of their consumers. It’s a true win-win for both sides, as consumers are thrilled to be receiving free product, and brands see an increase in sales as a result.
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Despite your personal experience of receiving free products from brands, you may be asking yourself the question: How can product sampling help my brand? Though the overarching concept may be clear, there are many layers and factors that go into the art of sampling. This extensive guide will define and elaborate on the concept of product sampling, and break down the different methods being used by brands around the world."