Onserts: A NEW Revenue Stream for Publishers

 When was the last time that a sales rep for a publishing company walked into one of their advertisers with a NEW advertising product?   An actual physical product, not a digital product. Something that could be delivered directly to magazine subscribers.  In our discussions with publishing industry insiders they've told us that perhaps the last time something that was as new and innovative as an onsert was in the early 70's when scratch and sniff products came out.

An onsert card attached to the magazine is the new most valuable space for publsihers to sell to advertisters.  The onsert sample can be placed along the spine or the head of the magazine.

Because the onsert card covers the entire back of the magazine, it essentially creates a second cover 4 for advertisers. the "inside" part of the onsert card, that's the area that the magazine covers in the polybag, can also be sold as additional advertising space. 

We already know that a  magazine has four covers: the front, inside front, the inside back, and the back. The back cover is the most coveted and expensive position in the magazine, followed by the two inside covers.

A Samplemax spine style onsert card arrives in the mail. The spine style is the preferred method for postal delivery

Traditionally, the inside covers are really the first and last impressions a magazine reader will have until onserts!

With an onsert card there are now six covers that can be sold.  The four traditional covers above plus another back cover and another inside cover (that space under the magazine when it's in the poly bag.

And of course there's the onsert sample! The sample is wrapped by branding and copy right on the cover of the magazine!.

That means that publishers now can sell

• Another Back Cover
• Another Inside Cover
• Front Cover Space!

We think this is a terrific opportunity to generate new revenue streams for publishers!  Of course the advertiser could publish an article on the product in the onsert "inside" cover or maybe a coupon, or a QR code....   Perhaps it could even be shaped into oragami folks for the kids!

An onsert card really opens up some creative opportunities for advertisers and that translates to new revenue dollars for publishers!