By Bernard Martin
​There are the several types of packaging that really lend themselves to use on an onsert card. This includes Stick Packs, Foil Pouches & Sachets and Tube Samples.  If you are in need to connecting with companies to place your samples in insert ready packaging, just drop us a note and we'll help you out!

First introduced in 1996, stick packaging has gained popularity all over the world. Stick pack has opened a new market for portable, single-serve, packaging which allows producers to maximize marketing space and give consumers a more eco-friendly and easy to use alternative to traditional bulk-serve packaging. Stick packs have a fin seal which runs from top to bottom on the back of the pouch with a horizontal seal on either end.

It’s called stick packaging because it’s long, narrow, cylindrical shape resembles a stick. Many consumer products including vitamin drinks, pre-workout, recover, electrolyte drinks, or instant coffee. Even cosmetic products can be packaged in stick packaging. Stick packs are ideal for trial or sample size products on an onsert card!

From shampoos to flower seeds, a foil pouch or sachet.  Typically used as a single-serving quantity, these packages are durable and provide a great barrier to moisture and oxygen. Foil pouches provide your products with superior protection and can many times allow for substantially longer shelf life. There is  a wide range of material options available for our sachet packaging and they are perfect for snacks, cosmetics, nutritional products,  vitamins, medical products, hair care products supplements and more.

According to IBR Packaging, a sampling program is a great solution for marketing your product to target consumers. Whether you're trying to attract new customers or get the word out about new products to your returning customers, creating samples can be just what you need.  ​

Incredibly-effective advertising. 
What better way to show off your product than by actually sending your products! According to the USPS, product samples reach 70 million consumers. Quarterly! Sending out your product sample is the best way to introduce your brand, introduce  a new product or  re-introduce your company to consumers.

Get new customers. 
Sending out foil pouches or cosmetic packaging filled with your liquid products, gives people a chance to try what you are selling so they will want to purchase it. They may not commit to buying a full-size product in stores if they don’t know anything about it. By giving them a trial, they can try it for themselves and see why the product is worth their time. "A study found 50% of consumers who try a sample plan to purchase the product after."

Customer retention. 
You may have customers out there that haven’t bought your product in a while, and maybe they forgotten why they love it. Send them sample packets and remind them what your company is all about!

Encourage brand recognition. 
​According to information on the USPS website, 92% of consumers have bought products after trying samples. Sending your brand name and information to customer homes helps them to remember it later while they are shopping.

Get customers to your website. 
84% of people involved in the USPS poll said they would probably log onto a website if they received a card driving them there, and also might sign up to receive samples. 
Skip the sign up part.
Just send the samples on an onsert card!  

IBR Packaging
2225 E Belt Line Rd #105
Carrollton, TX 75006, USA
Phone: 1-888-829-6509
Email: [email protected]