Marketing Onsert Recycling

by Bernard Martin

Your onsert should contain a recycling statement and it's not just because you are being a good citizen of the World.  Although being a good citizen is a great reason in and of itself, there are those managers who don't want to give up the precious advert space for a recycling message. 

Here's your opportunity to be creative!

Recycling to Encourage Pass Along
Think about the following two recycling  messages:

• “Save the Planet. Make a friend forever in your debt! Pass me on to someone else you think would be interested in [my information] before tossing me away.  My message can be passed along to others who will be  forever in your debt for giving me to them!" vs.
• “Please recycle me when you have finished with me”

Ok. so maybe it's too many words and takes to much space, but your creative team, or your clients, can certainly come up with some innovative ways to encourage pass along of something as unique as an onsert!

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