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Samplemax: The most effective way to increase your revenue and customer engagement for printing and publishing advertisers.
SampleMax™ Inc. holds both U.S. & International patents for sample 'onserts™' that enables miniature samples of product to be fastened as a magazine advertising supplement to the outside of publications so that advertisers have a premium method of presenting their product for maximum engagement. Consumers are quite savvy and don't want to spend money on anything they aren't sure about. That's why free samples can boost sales by as much as two thousand percent! That's written 2,000%! Up until now, there wasn't a way for publishers or printers to provide a standardized method of delivering product samples to consumers in a consistent format. That is where SampleMax™ fits! SampleMax™ is an ideal solution for consumer oriented companies who are focused around entertainment, philanthropy, health and beauty, fashion, the arts, and epicurean products that need to put their sample in the hands of their target audience.
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by Bernard Martin We've been asked about how onserts compare to Post-Its, Belly Bands and Special Covers so we thought we should point out the differences, the similarities and some unique opportunities that onserts present. Let's examine each below. Post it A post-it's essentially a sticker attached to the front cover of the magazine and it's sometimes located inside the magazine. The great thing about post it notes is that they could get stuck somewhere else as a reminder. If you like the post-it note idea try incorporating a "keeper" portion as a perforated part of your onstatement that the consumer can tear off and save for reference with their sample. You can design it so that the glue on the perforated portion also acts to hold the onsert in postion. Bellyband A bellyband is a belt of paper wrapped around the outside of a magazine. Bellybands are highly visible and have to be physically removed from the publication before it can be read – so it guarantee a level of interaction with your customer. But, by it's very nature it is disposable and disposable quickly. An onsert is also separate from a magazine, but it has a sample product and a bunch more information, especially if you start to use it creatively by integrating post-it type notes onto it! Special Covers
A lot of magazine offer a special cover. It's that additional cover that is glued onto the main cover. It's certainly has a prime position and is the first thing the consumer sees when they get the magazine. Special Covers are perhaps the closest cousin to an onsert. The primary difference being that an onsert has a sample product on it, of course. As a first step, think back to the various ways in which you have utilized special covers in the past and how you could apply that to the onsert card. A really big distinction between a special cover and an onsert is that th eonsert is really occupying the back, cover 4, of the magazine. Onserts don't require the magazine name, bar code and other information that is necessary for a Special Cover, (but detracts from the advertiser message) because onserts occupy the space around the magazine cover. Onserts actually present a major branding opportunity by not being "on the cover" but by being adjacent to the cover. The sample is in the center of the onsert, but the surrounding space is all cover marketing space! by Bernard Martin Onserts are a unique opportunity for publishers to provide the next level of advertisement to their premium brand advertisers who truly want to distinguish themselves from the competition. Onserts are not like inserts! First, let's compare the types of inserts to onserts:
How many Inserts per issue? How many inserts could be inside a given publication? As an advertiser, you may never know. The consumer opens the poly bag and out falls three inserts. There's even more glued inside and, what's that smell? It seems like there are different scents inside the magazine. What make's an onsert different? There can be only ONE! There can be only one Onsert attached to the magazine! Yes, there are different types of onserts, but there is ONLY ONE onsert per magazine!
by Bernard Martin  Your onsert should contain a recycling statement and it's not just because you are being a good citizen of the World. Although being a good citizen is a great reason in and of itself, there are those managers who don't want to give up the precious advert space for a recycling message.
Here's your opportunity to be creative! Recycling to Encourage Pass Along Think about the following two recycling messages:
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AuthorHere's where you will find some ideas on how to maximize your onsert marketing, some press releases, news stories and events. Archives
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