According to IBR Packaging, a sampling program is a great solution for marketing your product to target consumers. Whether you're trying to attract new customers or get the word out about new products to your returning customers, creating samples can be just what you need.
What better way to show off your product than by actually sending your products! According to the USPS, product samples reach 70 million consumers. Quarterly! Sending out your product sample is the best way to introduce your brand, introduce a new product or re-introduce your company to consumers.
Get new customers.
Sending out foil pouches or cosmetic packaging filled with your liquid products, gives people a chance to try what you are selling so they will want to purchase it. They may not commit to buying a full-size product in stores if they don’t know anything about it. By giving them a trial, they can try it for themselves and see why the product is worth their time. "A study found 50% of consumers who try a sample plan to purchase the product after."
You may have customers out there that haven’t bought your product in a while, and maybe they forgotten why they love it. Send them sample packets and remind them what your company is all about!
Encourage brand recognition.
According to information on the USPS website, 92% of consumers have bought products after trying samples. Sending your brand name and information to customer homes helps them to remember it later while they are shopping.
Get customers to your website.
84% of people involved in the USPS poll said they would probably log onto a website if they received a card driving them there, and also might sign up to receive samples.
Skip the sign up part.
Just send the samples on an onsert card!
For More information on packaging for your product sample to attach to an insert card, contact:
Here's where you will find some ideas on how to maximize your onsert marketing, some press releases, news stories and events.