When was the last time that a sales rep for a publishing company walked into one of their advertisers with a NEW advertising product?   An actual physical product, not a digital product. Something that could be delivered directly to magazine subscribers.  In our discussions with publishing industry insiders they've told us that perhaps the last time something that was as new and innovative as an onsert was in the early 70's when scratch and sniff products came out.

Traditionally, the inside covers are really the first and last impressions a magazine reader will have until onserts!

With an onsert card there are now six covers that can be sold.  The four traditional covers above plus another back cover and another inside cover (that space under the magazine when it's in the poly bag.

And of course there's the onsert sample! The sample is wrapped by branding and copy right on the cover of the magazine!.

That means that publishers now can sell

• Another Back Cover
• Another Inside Cover
• Front Cover Space!

We think this is a terrific opportunity to generate new revenue streams for publishers!  Of course the advertiser could publish an article on the product in the onsert "inside" cover or maybe a coupon, or a QR code....   Perhaps it could even be shaped into oragami folks for the kids!

An onsert card really opens up some creative opportunities for advertisers and that translates to new revenue dollars for publishers!

Samplemax: The most effective way to increase your revenue and customer engagement for printing and publishing advertisers.

SampleMax™ Inc. holds both U.S. & International patents for sample 'onserts™' that enables miniature samples of product to be fastened as a magazine advertising supplement to the outside of publications so that advertisers have a premium method of presenting their product for maximum engagement.

Consumers are quite savvy and don't want to spend money on anything they aren't sure about.

That's why free samples can boost sales by as much as two thousand percent!

That's written 2,000%!

Up until now, there wasn't a way for publishers or printers to provide a standardized method of delivering product samples to consumers in a consistent format.

That is where SampleMax™ fits! SampleMax™ is an ideal solution for consumer oriented companies who are focused around entertainment, philanthropy, health and beauty, fashion, the arts, and epicurean products that need to put their sample in the hands of their target audience.

by Bernard Martin

Your onsert should contain a recycling statement and it's not just because you are being a good citizen of the World.  Although being a good citizen is a great reason in and of itself, there are those managers who don't want to give up the precious advert space for a recycling message. 

Here's your opportunity to be creative!

Recycling to Encourage Pass Along
Think about the following two recycling  messages:

• “Save the Planet. Make a friend forever in your debt! Pass me on to someone else you think would be interested in [my information] before tossing me away.  My message can be passed along to others who will be  forever in your debt for giving me to them!" vs.
• “Please recycle me when you have finished with me”

Ok. so maybe it's too many words and takes to much space, but your creative team, or your clients, can certainly come up with some innovative ways to encourage pass along of something as unique as an onsert!

Samples are an efficient means to make consumers test new beauty products and influence their purchase decisions; all product categories are concerned, including makeup. In a recent study, The NPD Group found that one in five makeup users have received a makeup sample in the past year. Even the relatively new sample subscription programs are proving efficient.

Making consumers pay for samples may pays off long-term for manufacturers and retailers. Actually, among women who subscribe to makeup sample subscription programs, 83 per cent were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report, The NPD Group from The NPD Group.
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“The idea of offering samples has been around for some time, but sample subscription programs are a fresh way for manufacturers and retailers to engage with interested consumers and monetize their sample programs, while consumers discover brands or products they may not have been aware of previously,” said Karen Grant, Vice President and Global Beauty Industry Analyst, The NPD Group. “Women strive to find a makeup product that works for them, and when they do, that is the primary reason they become loyal to it.”

Most women like to self-test products without pressure, and samples give them that ability. Take home samples are the second most popular makeup shopping preference, over things like salesperson explanation and personal consultation, but retailers are finding new ways to incorporate samples into the shopping, and even purchasing, experience. According to the market research firm, one in five makeup users have received a makeup sample in the past year, primarily from retailers (17%).

“Sample subscriptions are still relatively small in their reach, but their potential impact on the makeup industry is significant. Incorporating this method of product discovery into a marketing and sales strategy can uncover new consumers and expand on target audiences,” added Grant.

Source:  2014 Makeup In-Depth Consumer Report, The NPD Group
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original article can be found at Premium Beauty New