Some More Data on Sampling Effectiveness

Opinion Research Corporation found

• 81% of consumers are more likely to try a product after receiving a free sample

As an industry-specific example, Euromonitor International reports that…

• “Free samples” is the fourth biggest influencer for purchasing beauty products

A Nielsen study determined the factors of a purchase that could sway consumers, too.
This kind of information is important in determining which aspect of your product is better than the competitors’ in order to leverage that element as a selling point.  
Most importantly:

• 47% of consumers can be swayed on the price factor

• 20% of consumers are willing to switch brands if they perceive the quality of the competitor’s product to be better than their existing choice’s quality